APRIL 23, 2019
52 North partnership announcement with the PGA of BC
RICHMOND, BC (PGA of British Columbia) – The PGA of BC is pleased to have entered into a new partnership with 52° North Beverages, a GnuSanté Creations brand.
52° North will be a Bronze-level Preferred Partner of the Association through the 2019 season.
52° North is a unique, natural sports beverage harvested right here in British Columbia from the sap of birch trees. For hundreds of years, birch sap has been consumed by people living in northern climates as a health drink with detoxifying and revitalizing properties. With naturally occurring electrolytes, antioxidants and anti-inflammatory properties, 52° North’s birch water is perfect for on-the-go hydration as well as casual refreshment.
Professional sports teams and Olympic-level athletes are among those who trust 52° North to provide the hydration and rejuvenating benefits they need to reach their peak level of performance. 52° North will be proudly offering complimentary hydration beverages for consumption during Association championships this season.
"52° North is excited to partner and keep PGA of BC Golf Professionals hydrated with our beverages this season," said GnuSanté Creations co-owner Sarah Wall. "Athletes are constantly looking for products that are both functional and taste great; and we’re thrilled to keep golfers hydrated, so that they can stay focused on their game."
The brand name is a reference to the latitude at which 52° North’s birch sap is sustainably harvested, where trees are hand-tapped each spring. 52° North birch water comes in five flavours – natural, raspberry, cranberry, blackcurrant and cucumber – in addition to its cold-brew Spruce Tip Tea. All varieties are sold in recyclable, 355-ml pouches, perfect for stocking in pro shops, beverage carts, snack shacks and more.
"We look forward to introducing our members to 52° North’s delicious, naturally sourced products," said PGA of BC Business Development Manager Grant Gray. "Personally, I love the refreshing taste of all of 52° North’s flavours, and I’m certain that each of our members will find a variety they enjoy as well.
"We encourage all PGA of BC members to give 52° North a taste and consider stocking it at their facility to provide the ultimate in hydration for their patrons."
ABOUT 52° NORTH
52° North was created out of a passion for personal health and the health of the planet we share. 52° North believes that great things don’t have to come far from home, so they created beverages with ingredients that have been wild harvested from the Northern BC to create delicious flavours for those who need hydration on the go. 52° North’s values stem from believing that better is possible; they strive to provide quality hydration to their consumers while respecting the planet. Learn more at www.52north.ca.
ABOUT PGA of BC
The Professional Golfers' Association of British Columbia is an association comprised of nearly 700 Golf Professionals who work at and operate golf courses, driving ranges and other facilities across the province. Its mandate is to promote and advance the game of golf, serving the needs of both its membership and the golf public through professional and junior golf development programs and high-calibre competitive events.
For more information, please contact:
Grant Gray Business Development Manager, PGA of BC
Phone: (604) 303-6766
Sarah Wall Co-owner, 52° North
Phone: (604) 456-0102